Good ideas.
Well built.

Websites, dashboards and automations made with design, data and AI, from the first draft to what goes live.

Abstract sphere, the visual signature of Matheus Andrade's portfolio

From the question to the prototype, to the product and to real use. That is how every project moves forward.

01Projects & explorations

What is
in the lab.

A delivered case, own products in development and interface studies. Each project shows its stage.

Delivered case Real capture of the Oikos Incorporadora website homepage, built in WordPress
Institutional website · WordPress

Oikos Incorporadora

Live

Creation of the institutional website of Oikos Incorporadora in WordPress, with brand presentation, quality seals, blog and client area.

Rich in information, easy to navigate and to manage.
Natalia · Digital Marketing, Oikos
About Oikos

The project brought the developer's identity into a complete digital presence in WordPress: institutional pages, Oikos seals, blog and client area at the same address.

Real website in production. Screenshot taken directly from the public address.

Aura AI v4 concept: dashboard next to a page comparing quotes and asking for approval. Fictional data
AI in the browser

Aura AI

In development

Browser extension with AI that reads the open page, splits the task into steps and asks for your approval before acting.

Meet Aura AI and see the concepts
About Aura AI

Conversation, tasks and history in the browser itself. The v4 proposal is to work across tabs, keep memory between sessions and show clearly when the decision is yours.

Aura v4 interface concept. Fictional data and names; they do not represent real use. Version in development and technical validation.

Sinal study: overview of a marketing dashboard with investment, revenue, return and the week's highlight. Fictional data.
Data & product experience

Sinal

Conceptual study

Marketing dashboard study: reach, conversions, period performance, audience by region and the best-performing campaigns, on a single screen.

Explore the study and see the screens
About Sinal

The study tests how to show investment, sales and audience on a single screen, starting from what changed in the week, without forcing anyone to cross spreadsheets. The screens use a fictional store and do not represent real clients, revenue or users.

Visual portfolio study. Illustrative interface and numbers, not results of a product in operation.

Less excess.
More presence.

Brand direction · typographic composition
Brand & shopping experience

Alphatelf

In preparation

Minimalist streetwear brand in preparation: visual identity, first collection concept and online store planning.

About Alphatelf

Discreet, authorial visuals. The work brings together a brand system, a collection concept and the planning of a website to present the pieces and measure interest before launch.

Identity and collection documented. Project in preparation phase, before commercial launch.

02From intention to use

How I
work.

First I understand the problem and who will use it. The tool is chosen afterwards, for that case.

  1. 01

    Understand

    Organize the problem, the journey and the goal. Separate what is a hypothesis from what we already know.

  2. 02

    Build

    Design the interface, build the prototype and connect the integrations. AI comes in when it saves time or improves a decision.

  3. 03

    Learn

    Put it live, see how people use it, adjust and decide the next step.

Portrait of Matheus Andrade, founder of Andrade Lab

I come from marketing
and I build product.

03Who is behind it

Nice to meet you,
I'm Matheus.

I work between marketing, design and technology. Andrade Lab is where I bring the three together, in own products and in projects for companies.

I make websites, landing pages, CRM, dashboards and automations. I like to follow the project after delivery, when you can see what people actually use.

Matheus AndradeFounder · Andrade Lab LinkedIn

What clients say

Who has
worked with me.

Matheus is an excellent professional, very attentive and patient. The previous website had no structure, complexity or elegance, and that is exactly what he brought to the current one: rich in information, easy to navigate and manage, with a beautiful and harmonious layout. I only have praise.
NataliaDigital Marketing · Oikos Incorporadora
See the project
See the project
See the project

04What we can build

Three fronts
of work.

A

Websites & digital products

Institutional websites, landing pages and prototypes in WordPress, Webflow or custom code, designed to appear on Google. Example: the Oikos website, with blog, seals and client area.

  • WordPress
  • Webflow
  • Custom code
  • Supabase
Explore websites: scope and process Talk about it
B

Automations & applied AI

Flows that remove repetitive daily work: integrations across systems, spreadsheets, CRM and WhatsApp, and AI for tasks with a clear goal. Example: Andrade Lab's own proposal panel, with a single link, online approval and digitally signed contract.

  • n8n
  • Make
  • Zapier
  • Supabase
Explore automations: scope and process Talk about it
C

Data, CRM & operations

Organized CRM, sales pipeline and dashboards that show where the customer stops and what deserves attention. Example: data from the Mubisys ERP pulled automatically into a follow-up and decision-making dashboard.

  • RD Station
  • HubSpot
  • Looker
  • Power BI
Explore data and CRM: scope and process Talk about it

See scope, process and questions for each service

05Frequent questions

Questions,
answered.

What is Andrade Lab?

Andrade Lab is a digital products studio based in São Paulo, founded by Matheus Andrade, building websites, data dashboards and automations for companies, as well as its own products. Artificial intelligence is applied carefully, where it reduces repetitive work or improves decisions.

What types of project does Andrade Lab develop?

The studio works in three areas: creation of institutional websites, landing pages and prototypes; automations that integrate systems, spreadsheets, CRM and WhatsApp; and data dashboards to follow sales and customers. Delivered work includes the institutional website of Oikos Incorporadora and the proposal panel used in the studio's own operation.

How does a project with Andrade Lab work?

The process starts with a first conversation to understand the client's need. Then the studio sends a proposal link, with scope, timeline and investment defined, which can be approved online. With the contract digitally signed, the project begins.

Does Andrade Lab serve clients outside São Paulo?

Yes. Service is provided remotely to clients anywhere, with in-person meetings available in the city of São Paulo.

What does a project cost?

The investment depends on the scope of each project. After the first conversation, the client receives a proposal with scope, timeline and price defined for evaluation, with no charge before approval.

How to contact Andrade Lab?

Contact can be made via WhatsApp +55 11 96771-9699 or e-mail contato@andradelab.com. Messages are answered within 1 business day.

Tell me what you need.

Have an idea?
Let's talk.

A new website, a process stuck in the daily routine or a dashboard nobody can read. Reach me on WhatsApp or by e-mail.

I reply within 1 business day.

  1. 01Quick conversationI understand the problem and what needs to be ready.
  2. 02Proposal linkScope, timeline and price, for you to approve online.
  3. 03Hands onContract digitally signed and project start.