Does your company not show up when a customer asks an AI? Start here

Imagine a customer in São Paulo asking an AI: "which company builds institutional websites and how much does it cost?". The answer arrives ready-made, with prices and names. If your company is not in it, before looking for a trick it is worth checking whether your website makes clear what the company does and for whom.

That question already replaces part of search

People searching today often do not open ten websites. They read the answer and move on. Google's AI Mode, which answers in a conversational format with a few cited sources, has started arriving in Brazil in Portuguese, according to Estadão. And, according to Similarweb as cited by Exame, 68% of Google searches in the United States ended without an external click between January and April 2026. That figure is American, and we have no equivalent for Brazil. It helps to understand the direction, not to measure your market.

There is no trick. There is a well-made website.

You will see plenty of people selling "AEO" and "GEO", acronyms for optimizing AI answers. Google itself says that, for its search, this is the same SEO work: a clear, complete and up-to-date website.

These are simple things, and most small-company websites do not have all of them.

Five questions to ask your website

1. Can Google get in?

The pages need to open, must not be blocked for Googlebot and must have real text, not just images. A sitemap submitted to Search Console helps Google find everything. It sounds obvious, and it is where new websites stumble most.

2. Does your business say the same thing everywhere?

If the opening hours on the website differ from those on the Google Business Profile, or if LinkedIn describes a different service, the information stops matching. AI tools cross-check sources, and data that does not match becomes doubt.

3. Does the service page answer what the customer asks before getting in touch?

"How much does it cost?", "how long does it take?", "how does it work?". A page with a title, a vague sentence and a contact button answers none of them. A page with those direct answers, in headings and text, does.

4. Is there something there that only you could have written?

Google's guide distinguishes common content, the summary any website writes, from content with its own point of view and experience. A real project, an explained decision, a figure of your own. Google says this is what weighs most in the long run.

5. Do you look at what happens afterwards?

Search Console has a "Generative AI performance" report, which shows how your content appears in Google's AI features. The page also needs to be indexed and eligible for a snippet in search. Without looking at the numbers, any adjustment becomes a guess.

What you can ignore

According to the same guide, for Google search you do not need to create an llms.txt file, break the text into tiny pieces, rewrite everything "for the AI" or chase fake mentions around the internet. Structured data is not mandatory either. In May 2026, Google said that the rich result for questions and answers marked up as FAQ stopped appearing. The answers remain useful for people who read the page.

How Andrade Lab helps

At Andrade Lab, we help your company turn its website into a clear source about what it does. We organize the services, answer the questions of people who hire, and show real projects so the customer understands how we can solve their problem.

Want to bring this to your website? Let's talk.

Sources

• Google Search Central: optimization guide for generative AI features
• Google Search Central: updates (removal of the FAQ feature)
• Estadão: Google's AI Mode arrives in Brazil with Portuguese support (article in Portuguese)
• Exame: how to make your company's website show up in Google's AI answers (10/20/2026, article in Portuguese)